Services
Creative and strategic services built for CPG brands.
Every CPG brand is at a different stage, with different goals, different gaps, and a different definition of growth. Our services are built to meet you exactly where you are. Whether you need a one-time strategy session, consistent monthly content, hands-on social media management, or a senior marketing partner embedded in your team, we have a way in.
And here's the thing: creative and marketing aren't separate problems. The brands that grow fastest are the ones where the content, the strategy, and the community-building are all speaking the same language. That's exactly how we work!
Sound familiar?
→ Your CPG brand is growing, but your creative and marketing haven't caught up yet
→ You're producing content, but it's inconsistent, off-brand, or not converting the way it should
→ You need someone to manage your social presence, but the content creation side feels like a whole other problem
→ You need senior marketing strategy but aren't ready to bring on a full-time hire
→ You've never found a creative agency that truly understands the CPG world
If any of that landed… you're in the right place! 💜
Creative Services
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Visual storytelling that stops the scroll.
From product photography and lifestyle shoots to short-form video and campaign assets, we create content that tells your story and sells your product. Everything is produced with strategy baked in, so every asset works across web, social, retail, and beyond.
Includes
Product and lifestyle photography
Short-form video and Reels
Campaign and launch content
E-commerce and retail-ready assets
Creative direction and concept development
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Your brand, but brighter.
We uncover what makes your brand worth paying attention to, the heart of your brand, then help you express it. From positioning and messaging to full visual identity systems, we build brand foundations that hold up as you grow.
Includes
Brand positioning and messaging
Audience and competitive insight
Logo, typography, and colour systems
Brand voice and tone guidelines
Visual identity rollout across touch points
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Start small. Spark big.
Not ready for a full project? Brand Brighteners are focused, high-impact sessions designed to give you clarity and creative direction fast! Without the long-term commitment. Choose from;
The Spark Session - $499
A one-hour strategy consult to untangle ideas, refine your message, or kickstart a creative direction.
The Full Beam - $1699
A strategic and creative deep dive that brings your brand story to life, combining clarity, visual direction, and content execution. You’ll walk away with a clear brand blueprint, a customized shoot plan, and a full suite of ready-to-use visuals that connect your strategy to real results.
Campaign Strategy
Plan it, produce it, post it — with intention.
We help you map out your marketing with clarity: from content calendars to launch campaigns, backed by audience insights and clear creative direction.
Brand Strategy & Identity
Your brand, but brighter.
We develop foundations that are built to last: from core messaging and audience clarity to full visual identity systems that reflect your vision and values.
Creative Production
Content with colour, crafted to connect.
From scroll-stopping product photography to story-driven video, we produce content that helps your brand show up with purpose and stand out with style.
Marketing Services
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Your community, consistently built.
Managing a social presence is more than posting content, it's about showing up consistently, engaging your community, and building a brand people want to follow. Our social media management service covers the marketing and community-building side: copywriting, scheduling, posting, and engagement.
Content creation is a separate (and natural) add-on for brands who want us handling both.
Add on: Content creation
Need the visuals too? Pair social media management with our Creative Production service and we handle everything, from shoot to post. Custom quotes available for combined packages.
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Senior marketing leadership, without the full-time hire.
You need the strategic thinking of a seasoned marketing leader, but you're not at the stage where a full-time CMO makes sense. We embed ourselves in your brand as your fractional marketing partner: leading your content strategy, overseeing campaigns, guiding your team, and making the decisions that move the needle. Senior-level thinking and hands-on creative execution, in one partnership.
Includes
Ongoing marketing strategy and direction
Campaign planning and creative oversight
Content strategy and production management
Team guidance and marketing leadership
Monthly reporting and strategic review
Starting at $2,800 CAD
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Creative that grows with you.
For brands who need consistent content, campaign support, and ongoing strategic guidance, our monthly retainers are built around where you are in your growth journey. Choose the tier that fits, and we become your embedded creative team.
Emerging Brand Boost– from $2389/mo
perfect for small brands needing consistency and visibility
Growth Stage Accelerator – from $3694/mo
for scaling brands ready to stand out across channels
National Brand Domination- from $6949/mo
full-scale creative partnership with strategic depth
Add on: social media management
All retainer tiers focus on content creation and strategy. Add social media management to have us handle the posting, community engagement, and day-to-day account management too.
What You Can Expect
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A process that’s collaborative, not overwhelming
02
Strategy-first content (not just “pretty posts”)
03
A creative partner that gets your brand and your audience
How It Works
We don’t believe in one-size-fits-all content. But we do believe in structure, the kind that gives your brand room to grow.
Whether you’re here for a quick strategic hit, ongoing content support, or a full campaign rollout, here’s how we make the creative magic happen:
First We Chat
We start with a discovery call to get a feel for your brand, goals, and where you’re at in your growth journey. No pressure, just a conversation to see what’s possible.
If you’re curious about working with us, this is where we recommend the right starting point — like our Brand Brightener.
If you’re ready to go, we’ll map out next steps for your project or retainer.
Then, We Brighten
This is our signature strategy experience, designed to clarify your creative direction, uncover gaps, and build a strong foundation for content that converts.
The Spark Session: A focused 90-minute brand strategy intensive to help you align your message, visuals, and next steps. You’ll also receive our Creative Clarity Snapshot, Creative Blueprint, 7-Point Content Checklist, and Brand Essence Summary.
The Full Beam: Our most comprehensive option, everything in The Spark Session plus a half-day shoot with 5 fully edited and 10 lightly edited images, a customized shoot plan and creative guide to bring your strategy to life. Ideal for brands preparing to launch, scale, or refresh their creative direction.
Next, We Plan
Once we’re aligned, we build a content or campaign roadmap. This could look like:
A monthly content calendar (for retainer clients)
A one-off production plan (for campaigns)
Or a simple action plan (if you’ve only booked the Brand Brightener)
Then, We Create
Time to bring your content to life. Depending on the scope, this includes:
Creative direction and visual concept development
Photography and video production
Location scouting, model recruiting, and prop sourcing
Design of visual assets for web, email, ads, or retail
Video scripting when needed to support the concept
We handle the full creative process, so you can stay focused on growing your brand.
Finally, We Deliver
You get organized, ready-to-use content delivered to your inbox or drive. If you’re on a retainer, we’ll review performance monthly and evolve your content based on what’s working (and what’s not).
Not ready for full creative support yet?
Start with our free 7-Point Content Checklist, a quick way to see where your brand’s content is thriving and where it’s holding you back.
Book a Free Discovery Call Today
Some of our best client relationships started with a single conversation.
Book a free discovery call and we'll figure out together where you are, where you want to go, and which services make the most sense right now.